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This web page generalmedicine.ukzn.ac.za has the following in the homepage, "Back to School of Clinical Medicine." Our analyzers saw that the website also stated " Protocols and Standard Operating Procedures." The Website also said " UKZN has established a strong Department of General Medicine to work alongside the subspecialist departments of the Division of Medicine. Our clinical service is centred on the medical wards of King Edward VIII Hospital, but is closely allied with the medicine services of the other metropolitan regional hospitals and with those of other large hospitals in the province. Dr Nombulelo Magula, HOD o." The website's header had home as the most important optimized keyword. It is followed by homepage, general, and medicine which isn't as highly ranked as home. The next words generalmedicine.ukzn.ac.za used was medical. health was included but will not be understood by search crawlers.